When I started Footfairy my aim was to advertise my reflexology business.
Over a period of time this morphed into an ill-defined site in which I tried to combine affiliate ads with the online presence for my reflexology business.
The dilemna for most small business owners is how to advertise effectively and in the most cost effective way.
A website which was available 24 / 7 seemed a better bet than costly ads in the local paper especially as everyone is online now. And hopefully any affiliate ad commissions received would go towards the running costs of the site.
It seemed like a good idea at the time.
However this dual purpose was difficult to pull off.
Footfairy was created using CSS Cascading Style Sheets as this allowed me to incorporate ads easily and change them relatively easily using Composer the simple free editor in Sea Monkey. So no fancy software to struggle with or pay for. But after a while my business advert was consigned to one of the internal pages of the site effectively lost from view.
The original reason for creating the site was gone. I knew things were out of control but wasn’t sure what to do about it.
I’d seen WordPress and The Thesis Theme for WordPress on blogs, seemingly everywhere. They seemed to offer the possibility of doing things myself, keeping extraneous costs to a minimum so I decided to see just how easy the software was to use.
First I created the Blog page. After a few initial hiccups it was easy to setup and easy to configure. But best of all I liked the way it looked in contrast to the original website. In contrast using the text editor on the CSS pages seemed clunky and a bit unwieldy.
So around 9 months ago I decided to separate off my reflexology business into another wordpress and thesis site under the main domain. It was easy to setup just really a matter of following the online documentation on the WordPress site.
I’m pleased with my online ad as it’s simple, clean, clear and if I decide to change the look or theme then I can do it very quickly and seamlessly using one of the many themes available.
So what prompted me to write this post? Well I logged into WordPress Admin page and noticed that there was an update available for WordPress 3.5.1. I selected automatic update and the whole thing was installed and operational in less than 2 minutes. No fuss, no bother. As the meerkat says – it was Simples!! I was so impressed I decided to write this post. 🙂
WordPress and Thesis are simple to use, easy to change and update and take a lot of the hard work out of maintaining and updating a website. I can recommend both products wholeheartedly.